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Courtesy of Benjamin Moore

Breathe Easier

MHI: Benjamin Moore’s Aura and Natura paint lines were truly innovative products for the paint industry in 2009. Are these products still at the forefront of the paint business? 

SM: Aura and Natura have both set us apart in the paint and color industry.  Aura with Color-Lock Technology, a proprietary technology that only Benjamin Moore has, was touted to be the most exciting invention in paint since latex was introduced in the mid-20th century.  Aura is a low-VOC paint that never takes more than two coats in any color, touches up beautifully, and offers the same incredible durability in any finish.  You finally have aesthetic freedom to use a matte finish in a wet area without worrying about moisture, mildew, and cleanability.  Many painters and designers agree that it’s the finest paint we’ve ever made.

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