kitchen wall
Courtesy of Benjamin Moore

Durability

We offer Color Lock Technology with Aura. This patented technology from our company essentially allows color pigments to be “locked in” to the resin. With our water-based paint and water-based colorant, the two work well together. Plus, the pigment is protected, and we end up with very usable features such as:

  • Minimal color rub off and burnishing (Essentially, you can brush up against it without worrying about color coming off the wall or leaving your mark on the wall.)
  • Incredible coverage (never more than two coats, regardless of the color -- yes, even reds!)
  • Durability that allows the surface to be washable and scrubbable (makes it strong enough for your home, an office, or even hotels and restaurants.)

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