On the Couch With Sonu Mathew
What's hot in the world of paint for 2009? Find out the latest trends and developments in this sponsored gallery featuring Benjamin Moore's resident color expert.
What are some innovations in paint that we should know about?
True innovations in paint are rare to come by and I’m pleased to say Benjamin Moore’s Aura paint is so innovative that it remains unmatched in the industry. The “secret” to Aura’s technological advance is the all-waterborne colorant system which Benjamin Moore created. Aura, the paint, only becomes whole once the colorant is added.
Aura is quite simply the finest paint we’ve ever made -- and considering we celebrated our 125th anniversary in 2008, that’s saying a great deal from our perspective. Aura relies on a proprietary technology that our research and development group developed over the course of three years. In a way, it’s like deciding you’re going to make the best cake the world’s ever seen, but you decide not only to make it from scratch, but also to reinvent the ingredients to do so!
Our goals in developing Aura were to create a highly durable paint that can meet or even exceed federal regulations for volatile organic compound (VOC) compliance while being offered in unlimited colors. This is key because across the industry traditionally, if paint became environmentally responsible, it was with some sacrifice. We’ve developed a product that has become stronger through our technology while achieving our creative goals.
More from MyHomeIdeas