On the Couch With Sonu Mathew

Eco-Friendly Paint

Green is on everyone’s mind –- what is “green” in paint?

Green is not officially defined for coatings, and people have been using VOC levels as a measure. For interiors, many look for low- or zero-VOC paint products. Benjamin Moore has product offerings in both categories –- our low-VOC, extremely eco-friendly Aura, which is a high-performing interior product and can be tinted in any color desired. It is under 50 grams per liter of VOCs, which meets the most stringent standard in the U.S., that in the south coast area of California. Aura is also self priming and given its superior performance, actually uses less paint than would be applied using a traditional interior paint.

Benjamin Moore’s new zero-VOC, eco-sensitive premium interior paint is Natura, which contains and emits no VOCs. Both Aura and Natura are built on Benjamin Moore’s proprietary water-based colorant system, which allows these products to be tinted in any color without having additional VOCs added to the product.