On the Couch With Sonu Mathew
What's hot in the world of paint for 2009? Find out the latest trends and developments in this sponsored gallery featuring Benjamin Moore's resident color expert.
Where other environmentally focused paints are limited in their color choice, Aura can be made in any of our 3,500 colors. Our technology allows us to go beyond the normal choices and opens up creative doors to color freedom! A little known fact is that VOCs are measured for a can of paint before it’s tinted or colored.
Essentially, when you add colorant to it, traditionally, that colorant has its own VOCs that are now being added to, and therefore increasing the total VOC content in that can. In other words, you may have started out being green-focused, but end up with a can of paint that has more VOCs than you anticipated.
However, with Aura, our colorants are entirely water based and have zero VOCs, which is why we’re able to say it’s available in any color without increasing the overall VOC content of the can. What you read on the Aura label is what you get. Also, with Aura, you can touch up seamlessly after you’ve painted.
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